PSSST….Are You Packin’ Cam?

admin on April 5th, 2009

I love still images but sometimes there is nothing like motion. So I ask You:

Are you packin’ cam?

Your video camera, that is.

Your camera– and your right to use it– is as important to many of us as our right to pack heat– uh, carry a concealed weapon, that is. And no, I don;t pack heat.

But I do pack cam, and that can be just as important. With it, you can:

  • Capture a family moment.
  • Witness a crime.
  • Record breaking news or a natural disaster.
  • Make a personal statement by pointing the camera at yourself.
  • Record a coworkers moment of triumph.
  • Surreptitiously record b-roll for a company video.
  • Ask Grandma 20 questions for posterity before she shuffles off to Baltimore.
  • Narrate your own personal documentary.
  • Record something worth 100,000 hits on YouTube (like that territorial squirrel fight I saw– and missed– the other day. I forgot to pack cam.)

So pack cam. The links you gain, the views you rank, even the money you make from a once in a lifetime catch, is worth only the amount of cam you take.

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This family history DVD was created as a Christmas gift from parents to their sons and daughter and their childrens’ children. What an amazing and thoughtful gift. While it preserves photos and especially 8mm films that had not been seen in decades, the larger story is the interviews from the parents that pepper the story. This excerpt hopefully will give you the flavor of a compelling, lasting keepsake not possible in any other way.

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Once again, there is an uproar over the “loudness” of commercials versus the loudness of the programs in which those programs reside.

As the keeper of the remote, I have spent a lifetime hearing “turn that damn thing down” whenever commercials come on.

Here’s the secret: they aren’t louder. Well, technically. TV spots are just as loud as tv shows… t their “peak volume”, The trick is– tv spots are all at peak volume…. through a technical audio processing technique called “compression.”

So while 24 has a peak volume of uns being fired and Jack dshouting and bombs detonating and stuff blowing up, it also has low peak volume of Jack muttering under his breath, “With all due respect Madam President, ask around.”

Then, a few seconds later, he yells “We don’t have time!!!” at the peak of his lungs.

So TV spots are the equivilant of Jack Bauer yelling “we don’t have time!” for 60 seconds straight.

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Slide Show Secrets Podcast 1: Introduction

admin on March 21st, 2009

Recorded in my mobile recording studio outside of Stop & Shop, Phillipsburg, NJ. An Introduction to SlideShow Secrets

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I just got a sales email from a software company telling me that if I bought their video editing software, I would be “editing like a pro.”

Well, that’s great. Because I figure, I’ve been doing this video thing for about 30 years now, and at this point, I hope I am a pro, so that I don’t need to edit “like” one.

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From Slideshow Secrets–

Through video, “electronic” presentations, Powerpoint, web video, DVD’s, iPods, and cell-phone mobile messaging, the rules have stayed pretty much the same. I won’t argue that you don’t create differently for a phone than you would a 70 foot panoramic screen.

But the basics are there, and we’re going back to basics.

What Slideshow Secrets is about is using the language of slides– which does include sound– to learn how to tell a story.

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The Video Script as Marketing Plan

admin on August 25th, 2008

Scriptwriting is the art and craft of extrapolating a creative approach into a working creative plan. A script is more than just the words. It is the blueprint that indicates the structure or flow of your video, what kinds of shots are necessary, what kinds of graphics are appropriate, and what types of music might be used or created.

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I have strong opinions as to what makes a real slide-sound show, and while this isn’t quite it, it is the first on-line offering that seems to get some of the sync-sound concept. (Go to SLIDE-SOUND.COM for more of my thoughts on this.)

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Not only has the world of video become more affordable, so has the world of still photography. Now that it is all digital, we’ve said goodbye to slide projectors, Polaroid instant film cameras, and even double prints at the FotoMat. But what have we gained? Incredible quality digital cameras, minaturized storage, on-line albums and presentations, [...]

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for me, with years of training, product, meeting, fundraising and other business video work behind me, the Tribute video remains the one niche that always satisfies and always rewards.Tribute Book

That’s why I’ve written a new book: Tribute Videos for Love and Money. The love is the admiration of your family, friends and coworkers. The Money… is the money you can make when you dive into this satisfying career.

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